Sabine Leonardo hotel by Jurys Inn St Paul's

5 ways a retractable terrace roof increases sales

Posted on | Posted in Hospitality

Is your business blessed with an outdoor terrace?

Outdoor seating has always been an attraction for UK diners when the weather is right. But the demand for outdoor seating has been especially high this year. As lockdown eases, beer gardens and terraces are set to be the destination of the summer, with venues booked up months in advance.

Get more from your outdoors with a retractable terrace roof

Whatever your space, turning outdoor areas into profitable table seating all year round is as simple as providing warmth and shelter. We’re a nation that makes the most of the weather we get, and the pandemic has shown our appetite for outdoor dining.

Retractable terrace roofs provide the best of both worlds. They create an airy suntrap in good weather and provide warm shelter in the winter months. Installing a retractable terrace roof effectively turns your outdoor space into an additional room for seating customers.

See the main benefits here:

1. Increase sales in autumn and winter

Most bars and restaurants see an uplift in sales over summer, partly due to seating covers outside. But what if you could extend these profits to every season?

Canopies featuring retractable terrace roofs give you the flexibility to close your outdoor space in winter, creating a warm and cosy den that pulls in customers. When things get busy indoors around the festive season, use your terrace to accommodate more customers!

2. Take outdoor bookings in advance

The great British weather can turn without warning, leaving you vulnerable to losing bookings at short notice. Retractable terrace roofs remove this risk entirely. Confidently take table bookings outdoors and tell customers they will have somewhere warm and dry to dine!

3. Host private events and stay open

Holding events and private parties are tricky when you must close to the public. They are a great way of reaching new customers, but are you guaranteed to take the same amount as a regular night? Creating extra room with an outdoor dining canopy enables you to have a dedicated function space for private parties and take walk in customers!

Sabine Leonardo hotel by Jurys Inn St Paul's

4. Set your business apart

When it comes to standing out from the competition in your local area, a stunning terrace or beer garden can’t be beaten. The guaranteed weather protection provided by a retractable roof helps your venue stand out further and brings in more customers in every season.

5. Become a destination

People increasingly check your Google and TripAdvisor reviews and social media pages before visiting. They also use search terms like ‘rooftop bar’ or ‘outdoor seating near me’ to find new spots. A beautiful dining terrace can help you be found online and positions your venue as a destination. The elegance of a retractable terrace roof is the icing on the cake. Just think of the Insta posts!

Are you a bar or restaurant owner or manager looking to extend your space to seat more covers? Talk to us about our outdoor dining canopies and what’s possible.