Selfridges

Selfridges-3

Customer objective

Selfridges wanted to transform their rooftop space into a roof terrace café allowing the highest afternoon tea on Oxford Street. This rooftop café is open daily from 12 noon until 10pm, allowing customers to dine outside while watching the rooftops or the sunset over London. Selfridges found a solution using the Renson Cantabria product.

Problem solving with the canopy

Given the famous unpredictability of the British weather, Selfridges was keen to ensure people would be able to enjoy its roof top, come rain or shine. They wanted to offer a terrace covering which would enable the customers of the Daylesford rooftop Café to dine or have tea alfresco, without having to think about sun, rain wind or snow.

Tea is now available at all times on the rooftop terrace on Oxford Street. There are no problems with high winds, rain loads or blistering heat thanks to the high quality terrace covering.

Selfridges

Installing the canopy

A Renson Cantabria external fabric sail shading system was installed on the roof of Selfridges. The Cantabria offered a covering of 20m by 5m to create a more usable space. According to Daylesford, this Cantabria will allow them to use the terrace during all weather conditions and so serve more people. For more information about outdoor dining canopies, view our range here.

Interesting facts about the canopy

You can also play golf on a 9-hole temporary golf course looking out over the London skyline.

Selfridges
London

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